Helix Happened
Real partnerships. Real results. Insights on partnership marketing, sponsorship sales, and brand activation.
Promotional concept · DFW planned location
The next airport sponsorship isn't a billboard. It's an experience.
Meet Gate Escape: a new approach to airport downtime, with private spaces designed for work, entertainment and recharge. Explore what experiential brand partnerships could look like as the concept develops at DFW.
From community partnership to performance marketing engine.
See how a custom mouthguard program brings dental practices, schools, youth sports and families into one connected experience—and why that creates a powerful framework for local acquisition and measurable activation.
Explore the Case Study →
Featured
How Partnership Marketing Powers Youth Sports and Community-Based Platforms
27.3 million youth participate in organized sports. That makes youth sports a high-leverage environment for partnership marketing. When brands need more than impressions.
Read Article →
Featured
Partnership Marketing and Performance Marketing: Why the Two Must Work Together
Marketing budgets fell to 7.7% of revenue. Paid media is less predictable. The answer is integrating partnership and performance marketing for measurable activation.
Read Article →
Featured
Why Youth Sports Have Become a Powerful Distribution Channel for Modern Brands
92% of consumers trust earned media. Youth sports provide trusted, repeat engagement with families, turning sponsorship into measurable infrastructure.
Read Article →How Much Is Your Sponsorship Inventory Worth? A Practical Guide for Sports Properties
A scoreboard is not worth a fixed amount simply because it is a scoreboard. Its value depends on the audience it reaches, the rights a sponsor receives, th
Read More →How to Measure Sponsorship ROI Beyond Impressions and Logo Exposure
Sponsorship reports often answer the easiest question: how many people might have seen the brand? The more useful question is what happened next.
Read More →How to Find Corporate Sponsors for Your Sports Property, School, or Event
Finding sponsors is not primarily a matter of sending more emails. It is a matter of finding the right companies, explaining a credible business opportunit
Read More →Why Sponsorship Sales Teams Need a Revenue Engine, Not Another Spreadsheet
A property can have valuable rights, a polished deck, and a long prospect list, yet still struggle to build consistent sponsorship revenue. Often the missi
Read More →Gate Escape at DFW: A New Opportunity for Airport Brand Activation
Gate Escape plans private airport pods at DFW Terminal A in 2026. Explore the opportunity for immersive sponsorships, experiential marketing, and measurable brand activation.
Read More →
Cleveland Pickleball Center Opens: First Dedicated Indoor Facility
Exploring emerging sports venues as partnership channels and how to position brands in growing recreational communities.
Read More →
Transforming Sponsorships into Strategic Partnerships
The evolution from traditional sponsorships to strategic multi-year partnerships that drive measurable business outcomes.
Read More →
Driving Brand Impact Through Esports
How to structure sponsorship partnerships in the esports space and reach engaged younger demographics.
Read More →
Helix Ventures Partners with ParkMobile
Strategic partnership connecting technology solutions with sponsorship opportunities in high-traffic venues.
Read More →
Elevating Partnerships: Taste of Tennis, Brackish Vodka, Liquid Death
Multi-brand partnership strategy creating synergies across premium lifestyle brands and sports properties.
Read More →
North Coast Entertainment Partners with Helix Ventures
Scaling partnership development for entertainment properties and opening new sponsorship verticals.
Read More →
Inspiring Entrepreneur Impact Award
Celebrating entrepreneurial excellence and meaningful community contributions through our recognition program.
Read More →
Wings For Life World Run
How we structured sponsorship partnerships for Wings For Life World Run and delivered measurable brand activation.
Read More →
McLendon Foundation Partners with Helix Ventures
Connecting brands whose values align with the McLendon Foundation to create impactful strategic partnerships in sports.
Read More →
Helix Ventures Working to Grow Leading Edge Fundraising
Behind-the-scenes look at scaling partnership development strategies for nonprofit fundraising initiatives.
Read More →
Helix Ventures Partners with Taste of Tennis
Multi-level partnership strategy combining sponsorship, brand activation, and performance marketing for luxury positioning.
Read More →
Helix Teams Up With T3 Performance
Strategic partnership to unlock new sponsorship channels in the performance training industry.
Read More →Let's put a number on it.
Ready to build partnerships that actually produce revenue?
Let's Build Your Revenue Engine →