About Helix

Operators, not observers.

We've been on both sides of the partnership table. That's why we build systems that actually work.

The Team

The people behind the work.

Helix is a team of operators who've sold the deals, built the systems, and run the campaigns. Not advisors. Not observers. The people in the room when partnerships close and revenue shows up.

Tom Sitko

President & Founder

15+ years building sponsorship programs, partnership channels, and revenue systems. Started in sports sponsorship, moved into partnership marketing, and now builds the AI-enabled sales architecture that connects it all. Based in Cleveland.

Kathryn Hooker

Chief of Staff

Runs the operating rhythm across clients, projects, and partners. Keeps the team aligned and the work moving so partnerships ship on time and revenue lands on schedule.

John Tropf

Director, Strategic Partnerships

Works directly with properties and brands to build and activate sponsorship programs that drive measurable revenue. Owns deal architecture and partnership execution.

Jen Calhoon

Creative Designer

Leads design and brand systems across activations, decks, and digital. Turns sponsorship strategy into creative that performs in market.

Allie Bridenthal

Creative Designer

Designs the assets that bring partnerships to life. Campaign creative, sponsor materials, and the visual systems that make every activation look and feel intentional.

Ed Reynolds

Partner & Consultant

Senior operator advising on sponsorship strategy, partnership structure, and revenue architecture. Brings a partner-level lens to client engagements.

The Helix Story

Sales first. Then marketing. Then ventures.

01 · Sales

It started across the table.

For fifteen-plus years, we sat across from brand managers. Hearing their pain points. Closing sponsorship deals for sports properties, schools, and event venues. Building tiered packages. Prospecting brands. Negotiating six-figure activations.

What we noticed was this: properties weren't activating sponsorships the right way.

It is one thing to promote your brand to the fans of a property. It is entirely different when you activate the partnership, engage with your actual customers and consumers, and lift your brand in the process. Most properties were leaving that work on the table.

02 · Marketing

Then marketing entered the picture.

Sponsors would sign and then sit dormant. No activation plan. No measurement. Renewals dropped because nobody built the infrastructure to turn the deal into revenue.

So marketing entered the picture. Not as a separate department, but as the system that makes sales work harder. Performance campaigns tied to partnership goals. Co-marketing that gives sponsors real reach. Funnels and dashboards that connect spend to pipeline to closed revenue.

03 · Ventures

Then we earn the deeper partnership.

We do not lead with venture language. We sell with you first. Then we activate with you. Along the way, we learn the business, the brand, the economics, the audience, and what actually makes it work.

That creates real understanding, not a pitch deck. And when the fit is right, the relationship can deepen into something more than an agency engagement.

Investment. Joint ventures. Fundraising support. Strategic growth partnerships. Deeper revenue participation where aligned. Helix Ventures is the outcome of earning the seat, not a label we lead with.

Active Helix Ventures Partnerships

JUUCE

Distribution + Ad Network

Phone-charging infrastructure deployed in stadiums, arenas, festivals, and bars. A real product, a real ad network, and a Helix-built distribution play.

Cedar Point Esports

Esports Property

Co-built esports environment with sponsor integration, on-site capture, and a younger audience that traditional channels miss.

ParkMobile

Strategic Partnership

Expanded parking solutions across high-traffic venues including universities, sports complexes, and entertainment hubs.

How Helix Works

Sales drives the engine. Marketing makes it compound. Ventures is what we earn together.

Foundation

Sales

Everything starts with the ability to sell. Sponsorship programs, partner recruitment, pipeline architecture, and the CRM systems that make it repeatable. Sales is where the revenue originates.

Amplifier

Marketing

Marketing exists to make sales work harder. Performance campaigns, brand activation, co-marketing, websites, and the AI layer that connects it all. Marketing is the system that turns one deal into a compounding revenue engine.

Multiplier

Ventures

Earned, not sold. We sell with you. We activate with you. We learn the business, the brand, and the economics. When the fit is right, the relationship deepens into investment, joint ventures, fundraising support, or shared revenue participation.

What We Stand For

Four words. Not negotiable.

These aren't poster words. They're the filter for every hire, every client, and every decision we make.

Sharp

Clear thinking. No jargon. Direct feedback. Precision in every word, number, and pixel.

Honest

We tell you what will work and what won't. Early and often. Even when it's uncomfortable.

Hungry

We're invested in your win. Never satisfied. Always looking for more signal.

Real

Skin in the game. Shared outcomes. We've built what we sell. No theory. No smoke.

Ready to put a number on it?

Most of our clients see pipeline movement in the first 60 days. Let's talk about what that looks like for you.

Let's Build Your Revenue Engine → See Our Services →