Helix Happened
Real partnerships. Real results. Insights on partnership marketing, sponsorship sales, and brand activation.
Featured
How Partnership Marketing Powers Youth Sports and Community-Based Platforms
27.3 million youth participate in organized sports. That makes youth sports a high-leverage environment for partnership marketing. When brands need more than impressions.
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Featured
Partnership Marketing and Performance Marketing: Why the Two Must Work Together
Marketing budgets fell to 7.7% of revenue. Paid media is less predictable. The answer is integrating partnership and performance marketing for measurable activation.
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Featured
Why Youth Sports Have Become a Powerful Distribution Channel for Modern Brands
92% of consumers trust earned media. Youth sports provide trusted, repeat engagement with families, turning sponsorship into measurable infrastructure.
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Cleveland Pickleball Center Opens: First Dedicated Indoor Facility
Exploring emerging sports venues as partnership channels and how to position brands in growing recreational communities.
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Transforming Sponsorships into Strategic Partnerships
The evolution from traditional sponsorships to strategic multi-year partnerships that drive measurable business outcomes.
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Driving Brand Impact Through Esports
How to structure sponsorship partnerships in the esports space and reach engaged younger demographics.
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Helix Ventures Partners with ParkMobile
Strategic partnership connecting technology solutions with sponsorship opportunities in high-traffic venues.
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Elevating Partnerships: Taste of Tennis, Brackish Vodka, Liquid Death
Multi-brand partnership strategy creating synergies across premium lifestyle brands and sports properties.
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North Coast Entertainment Partners with Helix Ventures
Scaling partnership development for entertainment properties and opening new sponsorship verticals.
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Inspiring Entrepreneur Impact Award
Celebrating entrepreneurial excellence and meaningful community contributions through our recognition program.
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Wings For Life World Run
How we structured sponsorship partnerships for Wings For Life World Run and delivered measurable brand activation.
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McLendon Foundation Partners with Helix Ventures
Connecting brands whose values align with the McLendon Foundation to create impactful strategic partnerships in sports.
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Helix Ventures Working to Grow Leading Edge Fundraising
Behind-the-scenes look at scaling partnership development strategies for nonprofit fundraising initiatives.
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Helix Ventures Partners with Taste of Tennis
Multi-level partnership strategy combining sponsorship, brand activation, and performance marketing for luxury positioning.
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Helix Teams Up With T3 Performance
Strategic partnership to unlock new sponsorship channels in the performance training industry.
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