Helix Ventures Partners with Taste of Tennis

CLEVELAND, Ohio – Helix Ventures is pleased to announce its partnership with Taste of Tennis, a premier culinary and tennis experience owned and produced by AYS Sports Marketing. Taste of Tennis takes place in key tennis markets across the US and features cuisine prepared by renowned chefs, interactive sponsor experiences, and appearances by celebrities and top tennis stars.

“It is a tremendous opportunity to work with the team at AYS Marketing on such a high-level event like the Taste of Tennis. The event already speaks for itself, but we cannot wait to engage our rolodex of brands to help take the event to new heights,” said Roger Jones of Helix Ventures. “When you hear names like Serena and Venus Williams, Rafael Nadal, and Coco Gauff combined with culinary stars like Marcus Samuelsson, Morimoto, and Carla Hall, it’s easy to get excited about this creative collaboration with AYS by helping brands achieve their overall objectives through food and tennis.”

Taste of Tennis is widely regarded as tennis’ premier off-the-court experience. It kicks off major professional tennis tournaments including the BNP Paribas Open, Miami Open, and the US Open, guests who attend the prestigious event enjoy cuisine curated by industry leading chefs joined by the biggest names to ever step foot on a tennis court.

AYS Partner Brian Hester had this to say about the partnership, “We have worked with the Helix Team in various capacities for several years. They share our passion for marketing, events, and creating successful partnerships with leading brands. We believe working with Helix will drive awareness and revenue for the Taste of Tennis Series and push this already successful brand to new heights.”

▪ March 4 – Hyatt Regency Indian Wells Resort & Spa – BNP Paribas Open
▪ March 18 – JW Marriott Miami – Miami Open
▪ August 22 – Gotham Hall – US Open

Interested in working with Taste of Tennis? Reach out to Roger Jones and Tom Sitko of Helix or Brian Hester and Penny Lerner of AYS Marketing. Together, let’s spice up the 2024 Taste of Tennis!

Helix helps companies strategize and implement their creative visions. Our growing Marketing Agency is driven by passionate thinkers who work closely with each brand to create strategies that produce unparalleled results. We love content and design but thrive on the data necessary to succeed in a digital world. Contact us today, to help tailor to your unique needs and objectives, ensuring maximum impact and sustainable growth.

AYS is a women-owned experiential marketing and events agency founded in 1996. We work with brands to maximize their marketing, sponsorship and digital content initiatives. We create customized campaigns and interactive brand experiences that increase awareness, drive revenues, and deliver results. AYS also founded and produces the Taste of Tennis, a premier lifestyle experience that helps brands align with highly-qualified culinary and tennis enthusiasts worldwide.

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